Alchemical Thoughts

So, if it says McDonald’s, it must be good?

Posted on: October 4, 2007

Michael Lorenzen, of the Information Literacy Land of Confusion, pointed to a CNN article entitled "Study: Food in McDonald's Wrapper Tastes Better to Kids." The article itself is worth reading. I was intrigued by the connection that Lorenzen makes to information literacy:

"I wonder how this impacts information literacy and Web evaluation skills? Do students automatically trust information on some sites based on previous marketing exposure? Can corporations over time build trust in their brands to such a degree that information on their Web sites seems better to some surfers? Might make for an interesting study."

I think it would make an interesting study indeed. I am not quite sure how I would go about it, but I think it would be interesting to try. Anyhow, I wanted to make a note of it now to ponder later.

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